Case Bauhaus
meeting room screens and
information screens create value
Numbering system
Problems
The main problem was the lack of distance that quickly arose in the queue at the reception, customer service or in one of the stores’ departments. The normal circumstances of queue culture are a challenge to maintain and preserve given the new restrictions on shops. A situation that was neither optimal for customers nor employees.
Bauhaus wanted to have more dispersion of waiting customers, without creating a negative experience for customers in terms of. the lack of a queue culture. Customer service and high accountability were a priority, so Bauhaus also wanted to signal to customers that COVID-19 and the spread of infection were taken very seriously – not least, and most importantly, customers should feel safe shopping at Bauhaus.
The solution
The solution was the installation of a numbering system with a large screen and number announcements via loudspeaker. This makes it clear to customers when it is their turn. The solution consists of a stand with touch screen to select service and a receipt printer that gives the customer a number for the queue.
On the large screen, it is displayed when it is a new customer’s turn. At the same time, the number is called via a loudspeaker, which leaves the customer in no doubt that it is now his turn. When the customer answers, service agents can register that the number called is now being answered – freeing up the screen to show, for example, that customers need to keep a safe distance until it’s their turn.
The screen can also be used to display offers, videos, news feed, general information, etc.
Analysis/statistics:
Not only can the numbering system assign a queue number to waiting customers. The system includes an analysis overview where Bauhaus can keep track of time, time of day, number of customers spread over different intervals – how are the trends of visits spread over hour, day, week, month or year, for example.
This allows the store to plan staffing levels based on when more or less reception staff are needed. Or they can monitor the waiting time per customer, reducing the risk of a negative experience for the customer due to long waiting times and instead call in extra staff during peak periods.
Meeting room booking
Problems
An increase in activity in the Bauhaus administration created challenges with a lack of meeting rooms, where occupancy was often up to 110%.
The solution
From previous experience, we know that the challenge of missing meeting rooms can often be solved by installing meeting room booking. So before Bauhaus went ahead with the expansion, we were able to advise them to install meeting room booking in the first instance to see if that would alleviate the problem. The system itself would optimise their existing number of rooms – and Bauhaus also managed to reduce occupancy to 79% by using meeting room booking. Bauhaus thus avoided a major refurbishment and saved a large expense. The time alone was efficient in that they were able to quickly get the meeting room booking system installed in a short period of time.
The system works by hanging a touch screen outside each meeting room, which is connected to a booking application or to the company calendar system. From there, you can manage and book rooms while planning your meetings. This also allows you to see which rooms are available and avoid double booking. Several different rules can be configured in the system. For example, if a meeting is cancelled and you forget to cancel it in a calendar or booking system, the system will make the room available if the meeting is not reported to start within a certain time interval. You can also book a room ad-hoc directly on the screen and it will automatically tell you if there is a future meeting, thus avoiding double booking.
Internal information screens
All warehouses have internal information screens. The screens broadcast messages and information from the group to the employees, ensuring that the information reaches everyone. In addition, each warehouse has access to add info to the screens in its own warehouse. Easily accessible and user-friendly based on some predefined templates chosen by their marketing department based on the Bauhaus design manual.
Campaign/Event Management
On the screens there is a campaign module – event management, which makes it possible to plan screenings into the future. For example, for a recurring offer or an event that is valid every Wednesday, this control can automatically switch the information on and off depending on when it is current. It is also possible to stay ahead of your marketing and internal communications by planning future events.
Hardware: built-in player, pylons/stand, window screens, touch screens, shop in shop, own service/assemblers, Onsite service
